Founded in 2003, annieB's specialises in designing, manufacturing and supplying a range of stylish, timeless and high-quality home accessories for children and adults alike. annieB's encourages children to engage in imaginative play, create fun games and to act out stories using the essential child's play criteria:
S: skill building
P: problem solving and intellectual development
I: imagination and creativity
C: communication and social skills
E: ego development and self confidence
The original annieB's product, the PlayPalace, evolved from something built in almost every household at some point by mums and dads, aunts and uncles, grandparents and/or children... a 'cubby house'. Mostly these used whatever was handy at the time; sheets and blankets, boxes, tables and chairs, but this was a labour intensive way to create a play space, was definitely not portable and was a chore to pack up when the children were finished with it.
As a mother to one and an aunt to many, Ann Anderson (annieB) began to think there had to be a better way to provide a safe, convenient and durable play space that was fun for kids and easy for grown-ups. She researched the products on the market at the time and found nothing that suited her needs, so she got to work and after much thought, many designs and more than a few late nights, the PlayPalace was born. Ideas were bounced off annie's 2 sisters, Clare and Mary and creative Piscean mum, Irene. In annie's family children outnumber adults so it was relatively easy to test the products for safety and durability, and the little girls in the family gave valuable feedback on colours and styles. Clare continues to support us with her sense of style and Mary so generously comes to our aid with her invaluable book keeping skills.
Annie sought out quality Indian cotton for durability and chose vibrant colours she knew would appeal to boys and girls. She had her design fully tested to comply with Australian Safety Standards, and devised a smart kit that folded down into a backpack for portability and easy storage.
A very creative friend, Emma McDermott brought the products to life through gorgeous images she took at a variety of locations around Sydney. Emma continues to support annieB's behind the scenes, supplying the creative work for advertisements, logos, banners, flyers, and trade fair stands. With her help and the enormously valuable support and insight of an extremely talented friend, Colette Houtzaager, a brand specialist from the retail sector, annieB's goes from strength to strength.
Based in Bondi Junction, NSW with on-line ordering.